2010 m. vasario 26 d., penktadienis

How to Get Internet Exposure For Your Art

The more places you submit and show your work the better the chances you have of being found through search engine marketing (SEM). There are two ways you can be found through searches. First there is the organic way. The more hits on your site the higher up in page ranking you become. Don't think you can fool the system by clicking on your site over and over...your IP address shows up in the searches and the search engines are smarter than that. Then there is search engine optimization. You know when you search for a particular item and there is a special search box at the top and the side navigation bar? The owner of that site has paid for that placement. They submitted a keyword or key phrase to the search engine, like Yahoo, Google or Bing and when the browser puts that word or phrase into the search box a paid subscriber shows up in that space. This is pay per click meaning that that retailer or owner of that site pays each time you click on their advertisement. Be nice...don't click over and over.
Ok getting back to what I said about submitting your images to sites. Here is a list of ways to show your art.
• Start a blog. This is like a web site but it changes a lot more. This can be free if you use Blogspot, a Google owned service, some have a small fee such as Typeface and WordPress. Every day write a paragraph about your art and add an image. Use key words like your name or the material you used for your art such as "acrylic painting" or "Digital photography". If there is a location in your art such as "San Francisco Zoo" use that word in your paragraph. Blogs can be simple and straightforward. If you want to monetize it then you will need to learn about ad space. There are help buttons; use them.
• Etsy. Etsy is retail site for handmade art. It is free to set up a shop. Once you submit a product for sale it costs you $.20 to list it. If it sells then there is a small percentage paid back to Etsy. You will need a Paypal account to have an Etsy shop. Popular products on Etsy are jewelry, handbags, invitations and original art.
• Flickr. Flickr is owned by Yahoo. It is a photo sharing site. You can upload your images for free. If you want to have several galleries within your account there is a small yearly fee. Upload items that are about 1000 pixels. Don't go any larger than that. For added image protection, watermark your images. Flickr offers the opportunity to join and connect with other artists worldwide who create art similar to yours. Flickr is an excellent way to show many images at one time rather the sending jpegs which can be slow and clog up your inbox.
• The last suggestion for today is Twitter. Twitter is free. It allows you to send a message up to 140 characters (including spaces) to your followers. Use keywords in your tweets. If you add a new item to your Etsy shop, then send a tweet and watch your traffic increase. In order to get Twitter followers you will need to follow others. So in the search box on Twitter put in the word Etsy. Artists on Twitter that have Etsy shops may have posted their listings. So click on their Twitter account and follow them. They will get a notice that they have a follower and quite possibly will want to follow you. Avoid tweeting about inane stuff like what you ate for breakfast; other then you no one else is interested. Use this space wisely and don't tweet all day; three to five tweets is plenty.
I am a published artist with fifteen years in the art industry. I focus on modern digitally inspired art. I also dedicate much of my time to featuring emerging artists on my blog http://www.tuesdaymoonstudio.blogspot.com additionally I make my art available on my ImageKind site. http://www.tuesdaymoon.imagekind.com/store/ This on-line store is my internet presence to buyers looking for inspiring and originally created art for their homes, offices and as excellent additions to anyone working in the hospitality industry; great for hotels and health care facilities. All pieces have companion images and are offered as finished product. Art is my passion and offering my experience to others is what I enjoy.

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